When I first moved to Charlottesville, Boyfriend’s blue leather love seat was parked in the middle of the living room. It was functional, sure, but I had my own couch which, for complicated reasons such as comfort and aesthetic appeal, I demanded we keep.
As a result, Big Blue here needed to go.
Boyfriend advertised it on Craigslist, but over the course of several weeks, nobody bit.
This surprised me, since our other unseemly items of furniture sold in a few days, if not hours.
“Do you think you made it too expensive?” (Clearly the fault lay with Boyfriend.)
“Is $100 too much?”
Boyfriend looked thoughtful. “Does it matter that the recliner doesn’t, you know, recline?”
“I don’t think that’s a big deal.”
“What about the scuff marks?”
“Or the awkward shape? The shape is pretty awkward.”
“Wait, did you say all of this in your listing?”
I decided to take matters into my own hands. I’m the marketer, after all.
What we really needed was a way to grab attention while simultaneously distracting potential buyers from the couch itself. I used my refined Photoshop skills to make the most obvious improvement:
I can’t say this for sure how effective these photos would have been (very), because the couch sold about an hour after I made them. When the two neon-spandex-sporting undergrad girls came to pick it up, I couldn’t help but think somehow, someway, the unicorns had done the trick.